I had the pleasure of working with Demo Solutions on our first sales demo. Ed is an incredibly quick study, and was able to dive deeply into the particulars and nuances of our business. Ed went to great lengths to research both the industry and business model and distilled our presentation into a clever heuristic with precise, evidence-based value propositions. What’s more is, Ed was able to weave a storyline throughout the presentation, layer in strong emotional content, and create real opportunities to engage with our customers on a very human level. Ed is a great mix of academic thinker and seasoned sales expert, able to create materials that speak to a broad range of business and psychographic needs.