Want to Communicate like the C-Suite with Sales Linguistics? Let’s dive in. In his book Â Heavy Hitter Sales Psychology: How to Penetrate the C-Level Executive Suite and Convince C-Level Executives to Buy, Steve W. Martin applies his own framework of Sales Linguistics to communicate messages during the sales process. He… Read More »Communicate like the C-Suite with Sales Linguistics
Do Start-Ups Need Sales Linguistics Training? Everyone is looking for data. A linguistic approach to sales ties scientific insights into action. Steve Martin popularized Sales Linguistics and applied some of the basic linguistic framework and methodology to sales. Why start ups? Linguistics and Sociolinguistics, which includes the study of language… Read More »Do Start-Ups Need Sales Linguistics?