Relying on Instincts, Not Google is hard. Founder Ed Jaffe and I recently had children. One of the biggest tips for those welcoming a child into the world, is to rely on your instincts, and not google everything. From rashes to fussy eating, to sleeping, the reality is, we have… Read More »Relying on Instincts for SaaS Demo Presentations
How to Demo Authentically explores how inauthentic presenting affects your audience and deal velocity. We offer practical guidance on how to demo more like yourself. This is a supplement to our Demo Identities Framework, which we suggest you take a look at too! Â Why Authenticity Matters Â Many of… Read More »How to Demo Authentically
Perfecting Your VC Pitch: 6 Steps What makes the perfect VC pitch? What makes a VC pitch different from a SaaS software demo done correctly? Very little. The core principles of presentation are the same, connecting with the audience, reading the room, and showing the value of what you offer.… Read More »Perfecting Your VC Pitch: 6 Steps
Bikeshedding. What’s that? If you’ve ever bought a car, you know the process can be excruciating. Particularly at the end. Once you’re at the negotiating table, everyone starts playing games. The salesperson has to “talk to their manager” 17 times. The manager comes out to close you. And even though… Read More »Is Bikeshedding hurting your deals?