Demo Solutions Workshops

Our training helps your teams deliver more effective presentations and demos

Demo Solutions’ training and workshops sets your sales teams up for sustained success

Demo Solutions training and coursework was developed on a foundation of evidence-based psychology and behavioral economics, combined with real-world experience from Founder Ed Jaffe. Programs are customized to be dynamic and allow our facilitators to get inside your demo and process and engage with your team and content, so participants can develop and practice new skills with what feels like another team leader.

For a listing of our individual workshops, check out our course catalog.

Self-Guided Training

Coming soon – content in our LMS called “Pitch Psych,” which will be all about the psychology of demoing and presenting. Want a sneak peak? Contact us.


When you need to make sure that the team is ready to do, there’s no better way than having a demo and presentation certification program. We can help you design your own certification, or you can use our criteria. Take a look at a sample of our certification criteria here.


We have a variety of ready-to-go courses that cover a broad range of topics, including Discovery, Storytelling, Effective Opens/Closes, and more. Click here to see our course catalog.


Cost Effective

You’re going to be able to close deals faster, and close more of them, meaning you’ll be able to see a strong return on your investment.

Time Savings

Upskill on your own time. Coordinating coaching and formal trainings can be a headache, even with small teams. Training packages and self guided coursework takes the administrative burden out of the equation.

Quick Results

We often hear that our clients are able to take what they learned and apply it to their next demo. Seriously.


Everyone (including us) has sat through standard, boring training. This isn’t that. Our coursework and training packages are customized and reworked regularly to reflect new attitudes and shifting opinions in communication theory and psycholog


Had such a fun time with Ed. He was super engaging, the structure of the sessions was very helpful, the feedback was all on point and relevant. Definitely have come out of [working with him] knowing we’re more equipped to sell.


Senior Sales Engineer

Ed did a terrific job – he knows how to make people feel real good when they did well, and even when there are areas for improvement it’s done in a positive & constructive way.


VP, Sales
WellRight had the privilege of Ed Jaffe as a special guest for our annual Sales Kick-Off event. Ed and the entire Demo Solutions team were incredible to work with. They took the time to understand our culture and how we’re selling our solution. Our sales team not only learned tactical strategies but they left feeling inspired to put Ed’s strategies immediately into practice. I highly recommend Ed and Demo Solutions to any organization looking to have an impact on their sales team and their pipeline.

Chad Myers

Vice President, Employer Sales
Ed was tremendously helpful in providing a new perspective on our demos. He was thorough, organized, provided specific examples in referencing areas of improvement, and overall gave us actionable insights. We look forward to working with our broader sales team to share his recommendations and implement changes to make our demos more successful.

Morgan Repovz

Manager, Solutions Consulting

Ed was awesome at helping me craft my demo. While he worked with me to improve the messaging and structure of my demo, he did also help me focus on what was already working well. I’ve come out with a lot more confidence in what I’m showing to prospects and also with the tools for developing demo competency across my team.

Jamie Lynch

Product Manager
I really enjoyed how Ed gave feedback and advice from his perspective as a former Sales Engineer. It made everything resonate more, and we can apply it immediately.

Sales Engineer

SaaS Enterprise Analytics Company

Ed is one of the best trainers I’ve ever seen.

Director of Solutions Consulting

Demo Solutions has helped us stand out in a competitive market and better highlight our differentiators. Ed’s audit uncovered areas of improvement and he used these insights to craft personal coaching programs for our sales team. We have since received positive feedback on our revamped demos which has resulted in a more focused sales approach.

Gina Thomas

Chief Development Officer

Ed shared a bunch of great ideas on how I can improve my demo and pitch. Instead of just pointing out the weak parts of my current process, he walked me through real examples that I can use in the future. I had a feeling that storytelling is not only something Ed is passionate about, it’s what he lives for. For everyone like me who wants to tell their story better, I’d recommend connecting with Ed to get a fresh perspective.

Alena Bohomol


Working with Ed was an invaluable process for my team. It’s so easy to get stuck in a day to day rut with the same pitch deck and stale demo, but having fresh eyes and input to fine tune is extremely important. Ed has no issues telling it like it is and really digging in to drive meaningful improvements and value. We saw improved results immediately after implementing his feedback into our demos and process.

Helee Lev

Chief Revenue Officer

I had the pleasure of working with Demo Solutions on our first sales demo. Ed is an incredibly quick study, and was able to dive deeply into the particulars and nuances of our business. Ed went to great lengths to research both the industry and business model and distilled our presentation into a clever heuristic with precise, evidence-based value propositions. What’s more is, Ed was able to weave a storyline throughout the presentation, layer in strong emotional content, and create real opportunities to engage with our customers on a very human level. Ed is a great mix of academic thinker and seasoned sales expert, able to create materials that speak to a broad range of business and psychographic needs.

Yaniv Kanfi



Workshops start at $2,875, and costs vary based on the number of people and number of workshops.