Individual Demo Coaching

Find your Demo Identity to Connect with Any Audience

Connect with Your Audience, Authentically

We tailor our coaching to each individual’s style, or Demo Identity, to ensure they are delivering an authentic presentation. We start our coaching by identifying your demo personality, observing it in action,  and conducting a Demo Audit. We identify what works and what doesn’t and build on the things that work. The result is a demo and demo professional that is armed with a killer demo and understanding of their identity giving them an authentic attitude that wins the deal.


Individual Contributor Coaching with Demo Solutions starts at two sessions and is recommended for 3 months at two sessions per month. We see immediate results and are available via email for questions relating to your deals. This is one of the values of the coaching over training is our availability to consult in real time on your deals. 

Team Leader

Whether you’re a player-coach, or just a coach, we can help. Our leader training focuses on helping you to look at demos the way we do, and give feedback accordingly. Our coaching style is to “let people off the hook,” so you can coach the behavior instead of the person.


In select cases, we will work with people 1:1 for demo coaching, even if your organization isn’t running a larger training. Our capacity for 1:1 clients is limited, but please reach out if you’re interested.

Immediate Results

Our coaching clients see results after the first session. In each session, we make sure to explore motivations underlying performance, check-in or devise action plans with short and long-term goals, and deliver better demos and sales pitches tips by tomorrow. 

Real Time Deal Advice

Demo Solutions coaching offers a sounding board and millions of dollars of closed deals worth of advice to clients. Whether you require it via email or phone call, we offer premium access to our coaching clients. 

Improve Close Rate

Through motivation and performance analysis, goal setting, accountability, and real time advice, we improve your close rate. You do all the work and learn the best practices of connecting with your audience and forging sustainable clients that build your business and revenue. 

Reduce Sales Cycle Waste

Demo Solutions will give you clear guidance in real-time on when you need to drop a deal or proceed to another meeting. This reduces the waste of pursuing dead deals and offers explanations of which deals and relationships are worth investing in strategically to meet your long-term goals. 


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Ed shared a bunch of great ideas on how I can improve my demo and pitch. Instead of just pointing out the weak parts of my current process, he walked me through real examples that I can use in the future. I had a feeling that storytelling is not only something Ed is passionate about, it’s what...

Alena Bohomol

Founder - Humaily
I really enjoyed how Ed gave feedback and advice from his perspective as a former Sales Engineer. It made everything resonate more, and we can apply it immediately.

Sales Engineer

SaaS Enterprise Analytics Company
Ed did a terrific job – he knows how to make people feel real good when they did well, and even when there are areas for improvement it’s done in a positive & constructive way.  

VP, Sales - SaaS Enterprise Pricing Platform
Ed is one of the best trainers I’ve ever seen.

Director of Solutions Consulting - Fortune 1,000 Technology Firm
Ed was awesome at helping me craft my demo. While he worked with me to improve the messaging and structure of my demo, he did also help me focus on what was already working well. I’ve come out with a lot more confidence in what I’m showing to prospects and also with the tools for develop...

Jamie Lynch

Product Manager - Finn AI
I had the pleasure of working with Demo Solutions on our first sales demo. Ed is an incredibly quick study, and was able to dive deeply into the particulars and nuances of our business. Ed went to great lengths to research both the industry and business model and distilled our presentation into a cl...

Yaniv Kanfi

CEO - Achroma
Ed was tremendously helpful in providing a new perspective on our demos. He was thorough, organized, provided specific examples in referencing areas of improvement, and overall gave us actionable insights. We look forward to working with our broader sales team to share his recommendations and implem...

Morgan Repovz

Manager, Solutions Consulting - Yello
Working with Ed was an invaluable process for my team. It’s so easy to get stuck in a day to day rut with the same pitch deck and stale demo, but having fresh eyes and input to fine tune is extremely important. Ed has no issues telling it like it is and really digging in to drive meaningful improvem...

Helee Lev

Chief Revenue Officer - Goby
Demo Solutions has helped us stand out in a competitive market and better highlight our differentiators. Ed’s audit uncovered areas of improvement and he used these insights to craft personal coaching programs for our sales team. We have since received positive feedback on our revamped demos w...

Gina Thomas

Chief Development Officer - Lumere
WellRight had the privilege of Ed Jaffe as a special guest for our annual Sales Kick-Off event. Ed and the entire Demo Solutions team were incredible to work with. They took the time to understand our culture and how we’re selling our solution. Our sales team not only learned tactical strategi...

Chad Myers

Vice President, Employer Sales - WellRight
Had such a fun time with Ed. He was super engaging, the structure of the sessions was very helpful, the feedback was all on point and relevant. Definitely have come out of [working with him] knowing we’re more equipped to sell.  

Senior Sales Engineer - SaaS Martech Platform


Team coaching is $750 per person per month, with a minimum of 4 people. 1:1 coaching starts at $1,000 for 3 60-minute sessions.

Talk Demo to Us