Demo Solutions Coaching

Making better demos, one presenter at a time

Coaching that fits your style

Demo Solutions coaching takes a deep dive into the habits, motivation, and communication that are both helping and holding back your performance as an individual, and as a team.


 Demo Solutions uncovers the motivations driving performance and outlines plans for long and short term goals, so you can be a better presenter.

Individuals and 1:1

Delivering effective demo feedback is about more than just saying “that was good,” it’s about finding ways to deliver constructive feedback so the recipient can hear you. We can give your managers these skills.


Getting new hires productive is hard. We can build and run onboarding programs, so your new hires can be productive as quickly as possible.

Inclusive Demos and Presentations

We are proud to offer coaching, led by Dr. Gilo Logan, to ensure your demos and presentations are inclusive. We also offer a range of workshops and coaching that discuss cultural competency.



What motivates you as a presenter, team, and sales organization? Is the process and mission exciting? We uncover your WHY first, in a series of exercises and in observation, then use this for crafting a roadmap to improvement that doesn’t feel like work.


What style of communicator are you? We have a system called Demo Identities that helps identify how you communicate your messaging during presentations and pitches. Find your demo identity and you also find new ways of improving your performance.


Do you know what improved performance looks like in your role, or in your organization? Do you have metrics defined for measuring improvement? We map out long and short term goals that produce REAL results.


Whether you are a team or an individual contributor, everyone needs to be held accountable if they set goals for improvement. In combination with identifying demo identity, your motivation, and the metrics to measure success, we meet and make sure parties are held accountable. If you are not achieving results, we reframe our metrics until we find something that works for YOU.


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Ed shared a bunch of great ideas on how I can improve my demo and pitch. Instead of just pointing out the weak parts of my current process, he walked me through real examples that I can use in the future. I had a feeling that storytelling is not only something Ed is passionate about, it’s what...

Alena Bohomol

Founder - Humaily
Ed is one of the best trainers I’ve ever seen.

Director of Solutions Consulting - Fortune 1,000 Technology Firm
WellRight had the privilege of Ed Jaffe as a special guest for our annual Sales Kick-Off event. Ed and the entire Demo Solutions team were incredible to work with. They took the time to understand our culture and how we’re selling our solution. Our sales team not only learned tactical strategi...

Chad Myers

Vice President, Employer Sales - WellRight
Ed was tremendously helpful in providing a new perspective on our demos. He was thorough, organized, provided specific examples in referencing areas of improvement, and overall gave us actionable insights. We look forward to working with our broader sales team to share his recommendations and implem...

Morgan Repovz

Manager, Solutions Consulting - Yello
Ed was awesome at helping me craft my demo. While he worked with me to improve the messaging and structure of my demo, he did also help me focus on what was already working well. I’ve come out with a lot more confidence in what I’m showing to prospects and also with the tools for develop...

Jamie Lynch

Product Manager - Finn AI
I had the pleasure of working with Demo Solutions on our first sales demo. Ed is an incredibly quick study, and was able to dive deeply into the particulars and nuances of our business. Ed went to great lengths to research both the industry and business model and distilled our presentation into a cl...

Yaniv Kanfi

CEO - Achroma
Ed did a terrific job – he knows how to make people feel real good when they did well, and even when there are areas for improvement it’s done in a positive & constructive way.  

VP, Sales - SaaS Enterprise Pricing Platform
I really enjoyed how Ed gave feedback and advice from his perspective as a former Sales Engineer. It made everything resonate more, and we can apply it immediately.

Sales Engineer

SaaS Enterprise Analytics Company
Working with Ed was an invaluable process for my team. It’s so easy to get stuck in a day to day rut with the same pitch deck and stale demo, but having fresh eyes and input to fine tune is extremely important. Ed has no issues telling it like it is and really digging in to drive meaningful improvem...

Helee Lev

Chief Revenue Officer - Goby
Had such a fun time with Ed. He was super engaging, the structure of the sessions was very helpful, the feedback was all on point and relevant. Definitely have come out of [working with him] knowing we’re more equipped to sell.  

Senior Sales Engineer - SaaS Martech Platform
Demo Solutions has helped us stand out in a competitive market and better highlight our differentiators. Ed’s audit uncovered areas of improvement and he used these insights to craft personal coaching programs for our sales team. We have since received positive feedback on our revamped demos w...

Gina Thomas

Chief Development Officer - Lumere


Team coaching is $750 per person per month, with a minimum of 4 people. 1:1 coaching starts at $1,000 for 3 60-minute sessions. Onboarding programs vary based on requirements and deliverables, but you can check our pricing page for more information.

Talk Demo to Us