Why can’t sales and marketing get along?

Sales and marketing teams should be working toward the same goal, but often aren’t. Different metrics and incentives lead to different priorities, which results in a misalignment of the teams. And when sales and marketing aren’t in alignment, the internal struggle takes time that could be spent generating revenue. 

Even though this clash between sales and marketing has obvious business impact, no one within organizations ever seems to want to talk about it. But if you can have sales and marketing in the room together and acknowledge the elephant, then you can start working together toward shared goals. 

What you’ll learn from this webinar:

  • Sales & Marketing collaboration strategies that work from the perspective of sales, presales, marketing and product management
  • How to go from separate funnels with separate metrics to a joint funnel with shared goals
  • What the tech-enabled future of sales enablement may look like, and how that differs from product marketing

Register here and receive a Zoom link right away:

About the Speakers

Josh Topel | Chief Product Officer | Digitile

Josh Topel, Co-founder & Chief Product Officer is an experienced SaaS veteran with a deep understanding of the marketplace. Before co-founding Digitile, he served as a solutions engineer at IBM and worked closely with clients, product management, and development. Josh’s role was pivotal in the sales process driving over $10 million in sales during his tenure. While at IBM, Topel was awarded Client Value Outstanding Technical Achievement and Managers Choice awards among a broad field of colleagues.

Michelle Eichner | CEO | Digitile

Michelle Eichner, Founder & CEO of Digitile with more than 25 years of in-depth B2B experience driving product marketing and strategy to identify market challenges, gaps, and solutions. Prior to co-founding Digitile, Eichner served as vice president of product marketing at Persado, a 2017 CNBC Disruptor 50 startup. She spent more than five years as product director at Fortune 100 company, IBM. Additionally, Eichner co-founded Pivotal Veracity, an email deliverability platform.

Laurie Hood | SVP, Marketing | Mobilewalla

As Senior Vice President, Marketing, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy including messaging and positioning, brand awareness, demand generation and sales enablement. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM, through their acquisition of Silverpop, a marketing automation company. Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture. Laurie currently serves on the boards of the Technology Association of Georgia Marketing Society and the Agape Youth and Family Center, as well as on the Fernbank Museum Corporate Leadership Council. She graduated from Clemson University and resides in Atlanta, GA.

Ed Jaffe | Founder | Demo Solutions

An experienced presales and strategy leader, Ed Jaffe has contributed to millions of dollars in new revenue by writing and delivering unique demos. Over the course of his career, he has been recognized with several awards, including being named the top presales professional in his business unit at a global software company. Prior to founding Demo Solutions, Ed built the presales and sales operations teams at an AI startup in Chicago, served as the strategy lead for an enterprise marketing technology platform, and spent years in marketing technology presales and consulting.

Rachel Stadfeld | Partner Sales | HubSpot

Rachel Stadfeld is a sales professional from Massachusetts. She has experience across several industries from healthcare to software, learning and thriving in new teams and selling new products. She is a strong value seller, committed to finding the right solutions for her clients. Clients are the lifeblood of any growing business and sales is what keeps the blood pumping. Rachel is delighted to be here and apologizes in advance if her doggies say hello while we chat.