Hi. I’m Ed. I’m a demo nerd. And proud of it.

I’ve delivered hundreds of demos. Thousands if you count trade shows. Sometimes those demos were awesome. Sometimes I bombed. Sometimes I beat vendors who had better software. Sometimes I lost to software that was worse than mine.

In all of that time, I’ve learned that delivering a killer demo has nothing to do with your software. Instead, it’s about creating an emotional connection with your audience. Listening to them. Showing empathy. And then proving how you can help.

I founded Demo Solutions to help sales professionals become more effective communicators and close more deals. Our team of demo experts has generated millions of dollars in sales, and we look forward to helping you deliver more impactful demos, so you can close more deals.

What We Offer for You to Deliver More Effective Demos

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Check out the latest from our blog

Who Should Demo?

Who Should Demo? This isn’t a trick question – the answer is everyone, but different roles and situations call for different demos. A few years ago, someone in product marketing issued me a bit of challenge. “Why can’t anyone demo?” She didn’t mean it as a question. The implication of the question was clear: “Demoing… Read More »Who Should Demo?