Hi. I’m Ed. I’m a demo nerd. And proud of it.

I’ve delivered hundreds of demos. Thousands if you count trade shows. Sometimes those demos were awesome. Sometimes I bombed. Sometimes I beat vendors who had better software. Sometimes I lost to software that was worse than mine.

In all of that time, I’ve learned that delivering a killer demo has nothing to do with your software. Instead, it’s about creating an emotional connection with your audience. Listening to them. Showing empathy. And then proving how you can help.

I founded Demo Solutions to help sales professionals become more effective communicators and close more deals. Our team of demo experts has generated millions of dollars in sales, and we look forward to helping you deliver more impactful demos, so you can close more deals.

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Check out the latest from our blog

SDR and RVP and SC, oh my!

SDR and RVP and SC, oh my! Demystifying all of those sales job title acronyms Salespeople have all kinds of job titles – but many of those job titles don’t actually have the word “sales” in them. I think used car salesmen basically scared everyone from using the job title, but most people who reach… Read More »SDR and RVP and SC, oh my!

Learn to Deliver Blockbuster Openers for Demos or Presentations

Learn to Deliver Blockbuster Openers for Demos and Presentations Ed’s Blockbuster Openers for Demos In 1996, the first Men in Black movie came out, and one of the things I still remember from that film is the opening credit sequence. Let’s be honest – most opening credits are painfully boring to watch, but Men in… Read More »Learn to Deliver Blockbuster Openers for Demos or Presentations