Demo videos instead of live presentations
Live software demos or sales presentations are the key to landing big deals, but they can also take quite a bit of time and money – especially if you aren’t social distancing and are flying out to the prospect or customer. Additionally, your video needs to appeal to your audience and take into account standards of inclusivity. An objective producer will take into account bias, unconscious or otherwise, and focus on inclusivity that may be foreign to the internal teams.
Why make demo videos?
Live software demos or sales presentations are the key to landing big deals, but they can also take quite a bit of time and money – and this was before COVID changed how we run meetings. Additionally, your video needs to appeal to your audience and take into account standards of inclusivity. An objective producer will take into account bias, unconscious or otherwise, and focus on inclusivity that may be foreign to the internal teams.
A good demo video shows people the benefits of your product, but a great demo makes the audience feel the benefit of your product (not unlike a live demo). Demo Solutions produces custom Designer Demo Videos using the same principles that we use to design Demos, freeing up your time to focus on high value deals.
When use demo videos?
Lots of early stage meetings that don’t require a live presenter, but need more than just a deck. Or, videos can be great for your SDRs to send after a successful phone calls.
When do demo videos fall flat?
Demos that contain Deadly Demo Phrases, non inclusive imagery, or that alienate a viewer due to length (you only have a few minutes) or poor quality can fall very flat. Demo Videos are a great way to showcase the benefits of your solution without having to worry about scheduling time for a meeting, but if that video isn’t created using demo best practices, then it probably won’t help you advance your deal. In fact, it can do the opposite.
Some demo videos just don’t connect
When videos lack context, there are bound to be mistakes and misunderstandings. Or, when the tone simply doesn’t fit the audience or the brand, the demos can fall quite flat. If your brand is serious, a comedic video may just not land.
What makes for an effective demo video
Entertaining and informative videos showcasing what you do, in the shortest time with the highest impact on the audience. These videos make your audience feel like the video was made to solve their problems through your software. Used across platforms, they can take the stress out of presenting. Our team can manage some or all of your video production process, including script writing, voiceover work, or end-to-end production.
Deliver demo videos that advance your deals, so you can focus on closing business
Demo Designer Video: Professional design and production teams create a custom video for your demo including voice and tone advisement, actors, inclusivity and messaging analysis.