Ed Jaffe

The Streisand Effect, or why you shouldn’t call attention to your demo tech troubles

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The Streisand Effect, or why you shouldn’t call attention to your demo tech troubles is about when the things in your demo that are bound to go wrong….. All. Of. The. Time. After all, the demo gods are fickle. And we’ve all uttered the phrase “the demo worked 5 minutes… Read More »The Streisand Effect, or why you shouldn’t call attention to your demo tech troubles

Demo best practices in 2021

Demo best practices in 2021 are the best in show, best in class, and best tips we use for certifications. If you’re a sales professional giving a demo in 2021, there’s a 99.9% chance it’s virtual. Your audience is made up of people who look at screens pretty much all… Read More »Demo best practices in 2021