Name: Ed Jaffe

Demo Identity: He is a textbook Comedian – he’s very off the cuff. He also thinks he’s funny, which may or may not be true.

What does he do at Demo Solutions?

Ed is passionate about helping technology companies tell stories so they can communicate value. Founding Demo Solutions answered the “What Next” for Ed back in 2018, following a successful career in presales and strategy. Besides running the business, Ed is the head coach for client engagements and ensures that every Demo Solutions client gets deliverables that are up to his standards (which are pretty high).

What did he do before he got here?

An experienced presales and strategy leader, Ed has contributed to millions of dollars in new revenue by writing and delivering unique demos. Over the course of his career, he has been recognized with several awards, including being named the top presales professional in his business unit at a global software company.

Prior to founding Demo Solutions, Ed built the presales and sales operations teams at an AI startup in Chicago, served as the strategy lead for an enterprise marketing technology platform, and spent years in marketing technology presales and consulting.

Where did he go to school?

Ed attended UMass Amherst for undergraduate, where he earned his B.S. in Sport Management with a minor in Psychology (where do you think all of the demo psychology stuff comes from?). After spending a few years selling sports media sponsorships and working at an ad agency, he obtained his M.S. in Integrated Marketing Communications at Northwestern University – the same program where he joined the faculty in 2016.

What is he like outside the office?

When he’s not teaching or consulting, Ed can usually be found playing one of his electric guitars at an inappropriate volume, cooking awesome desserts with his wife and son, taking his dogs to the park or spending far too much money at independent bookstores and record stores.

How can I get a hold of him?

Just fill out the form below, or give him a call at (312) 761-5101, extension 5.

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