Founder and Lead Coach
Ed is passionate about helping technology companies tell stories so they can communicate value. An experienced presales and strategy leader, Ed has contributed to millions of dollars in new revenue by writing and delivering unique demos.
Over the course of his career, Ed has been recognized with several awards, including being named the top presales professional in his business unit at a global software company.
Additionally, Ed is on the faculty of the Integrated Marketing Communications program at Northwestern University, where he designs and teaches graduate-level courses in statistics, analytics, marketing strategy and marketing technology.
When he’s not teaching or consulting, Ed can usually be found playing one of his electric guitars at an inappropriate volume, cooking awesome desserts with his wife and son, taking his dogs to the park or spending far too much money at independent bookstores and record stores.