Whether you’re a startup or an established business, you’re probably looking to connect with your customers. If you can’t communicate 1:1, then there is no better means of communication than a well produced video. It’s not enough to throw together a video – to be effective, you need meaningful content presented in an engaging way. Here are 5 effective (and purposeful) ways to use video for your business.
1. Convey a Message
One of the most difficult communications tasks is simply to get your audience to pay attention to you. There is an oversaturation of information and video remains one of the best ways to not only communicate a message, but to get them to remember what you’ve said! Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. This means there’s a higher ROI with video when it comes to completing your objective of communicating with your audience.
2. Tell Your Story
You probably have many wonderful stories to tell about yourself, your brand, or your team, but what good are they if no one can find them? Well, your site is 53 times more likely to reach the front page of Google if it includes video. So, not only will your audience be more likely to listen to your story (instead of reading a bunch of content), but they are also more likely to discover you in the first place!
3. Sell a Product or Service
If your customer doesn’t know what you do, then they certainly aren’t buying anything from you Information is key in purchasing decisions and videos are a great way of spreading information. Sixty-four percent of consumers purchase after watching branded videos on social media (wow!). A great way to showcase what you do best is through Demos – or demonstration videos.
4. Share Testimony – and Increase Trust
Surprisingly enough, consumers sometimes trust strangers even more than friends or family for certain purchase decisions; in fact, eighty-four percent of people trust online reviews as much as a personal recommendation. Testimonials are a way to build credibility and assist your customer through the decision journey, because they can hear someone else’s journey (and why they bought from you). Plus, a video testimonial puts a face to the story, which is much more impactful.
5. Create Understanding
If you have a complex product or sales cycle, then a tutorial or informational video may be just the thing for you. Ninety-seven percent of marketers say that video has helped increase their user’s understanding of their product or service. This can not only reduce sales cycles, but also reduce service costs as customers can become more “self-service.”
Need more advice on how to use video? Speak to one of our experts about how video can work for you.