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Ed shared a bunch of great ideas on how I can improve my demo and pitch. Instead of just pointing out the weak parts of my current process, he walked me through real examples that I can use in the future. I had a feeling that storytelling is not only something Ed is passionate about, it’s what he lives for. For everyone like me who wants to tell their story better, I’d recommend connecting with Ed to get a fresh perspective.
Ed is one of the best trainers I’ve ever seen.
Had such a fun time with Ed. He was super engaging, the structure of the sessions was very helpful, the feedback was all on point and relevant. Definitely have come out of [working with him] knowing we’re more equipped to sell.
I had the pleasure of working with Demo Solutions on our first sales demo. Ed is an incredibly quick study, and was able to dive deeply into the particulars and nuances of our business. Ed went to great lengths to research both the industry and business model and distilled our presentation into a clever heuristic with precise, evidence-based value propositions. What’s more is, Ed was able to weave a storyline throughout the presentation, layer in strong emotional content, and create real opportunities to engage with our customers on a very human level. Ed is a great mix of academic thinker and seasoned sales expert, able to create materials that speak to a broad range of business and psychographic needs.
Demo Solutions has helped us stand out in a competitive market and better highlight our differentiators. Ed’s audit uncovered areas of improvement and he used these insights to craft personal coaching programs for our sales team. We have since received positive feedback on our revamped demos which has resulted in a more focused sales approach.
Working with Ed was an invaluable process for my team. It’s so easy to get stuck in a day to day rut with the same pitch deck and stale demo, but having fresh eyes and input to fine tune is extremely important. Ed has no issues telling it like it is and really digging in to drive meaningful improvements and value. We saw improved results immediately after implementing his feedback into our demos and process.
Ed was awesome at helping me craft my demo. While he worked with me to improve the messaging and structure of my demo, he did also help me focus on what was already working well. I’ve come out with a lot more confidence in what I’m showing to prospects and also with the tools for developing demo competency across my team.
Ed did a terrific job – he knows how to make people feel real good when they did well, and even when there are areas for improvement it’s done in a positive & constructive way.
Hi. I’m Ed. I founded Demo Solutions. Here’s Why.
I’ve delivered hundreds of demos. Thousands if you count trade shows. Sometimes those demos were awesome. Sometimes I bombed. Sometimes I beat vendors who had better software. Sometimes I lost to software that was worse than mine. But, whether I won or lost, I learned something every time.
Something I figured out is that delivering an awesome demo has nothing to do with your software. I know that because I’ve sold some ugly software. Instead, it’s about creating an emotional connection with your audience. Listening to them. Showing empathy. Then proving how you can help. And, avoiding making them feel bad in the process.
I founded Demo Solutions to help sales professionals become more effective communicators and close more deals. Our team of demo experts has generated millions of dollars in sales, and we look forward to helping you deliver more impactful demos, so you can close more deals.
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